Marketing can feel like a gamble, especially when you’re running a small business and every kyat matters.
Many SMEs in Myanmar spend money on marketing without knowing what will truly work. And that’s why they often don’t see results.
But you don’t have to be one of them.
Before you spend another kyat on ads, promotions, or content, ask yourself these three simple questions:
1. Who are my customers?
This is the most important question and the one most businesses don’t answer clearly.
Who is your customer really?
Not “everyone.” Not “people who need this.”
But specific people with specific needs.
If you don’t know who you’re selling to, your marketing will always miss the target.
2. What problem am I solving for them?
People don’t buy products.
They buy solutions.
Your customers are not buying your product because it’s “good.”
They are buying it because it helps them in some way.
So ask yourself:
What problem does my product solve?
How does it make life easier for my customer?
3. Why would they choose my competitor?
This one is hard but it’s also the most valuable.
Your customer always has choices.
So why would they choose you?
What is your unique advantage?
What makes your product or service better than others?
If you can answer this clearly, you can build marketing that actually works.
Why These Questions Matter (Even With a Small Budget
You don’t need a huge budget to learn about your customers.
You can gain strong insights from:
- A short survey
- A few quick interviews
- Observing social media comments
- Checking competitor pages
Even small research efforts can help you spend your marketing money smartly.
Start with these 3 questions, and your marketing decisions will improve today.
Question for you: Which of these 3 questions do you find the hardest to answer?