Why Brand Awareness Is the Foundation of Growth in Myanmar In today’s crowded marketplace, customers don’t just buy products; they buy brands they recognize, trust, and remember. So here’s the question every business owner and marketer should ask: “Is my brand truly known? When people see it, do they notice it?” If the answer isContinue…

In our pursuit of consumer understanding, we must ensure our methodologies match our objectives. The Usage & Attitude (U&A) study is a powerful tool in our research arsenal, but its misapplication remains a common and costly pitfall.A U&A is designed to establish a comprehensive, foundational understanding of a market: the what, how, and why ofContinue…

Marketing can feel like a gamble, especially when you’re running a small business and every kyat matters.Many SMEs in Myanmar spend money on marketing without knowing what will truly work. And that’s why they often don’t see results. But you don’t have to be one of them. Before you spend another kyat on ads, promotions,Continue…

The current economic climate marked by a recession and high inflation, has posed significant challenges for small and medium-sized enterprises. However, research suggests that this may be an opportune time for SMEs to invest in their brand health as a means of driving growth and resilience (Drewniak & Karaszewski, 2016). During recessions, consumers typically becomeContinue…

INTRODUCTION The recent flooding in Myanmar began in the first week of September, primarily triggered by heavy monsoon rains and the remnants of Typhoon Yagi. Central Myanmar has been the most affected, with regions such as Nay Pyi Taw, Bago, Kayah, Kayin, Magway, Mandalay, Mon, and eastern and southern Shan experiencing severe flooding. The floodsContinue…