Publications & News
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Myanmar E-Commerce: Market Overview and Competitor Analysis
Myanmar’s online retail market is growing rapidly (≈13% CAGR through 2027) as internet penetration (≈44%, ~24 M users) and mobile usage climb. Facebook is the dominant social channel (≈15 M users, 85% of internet traffic), so social listening (monitoring customer sentiment on social media) is crucial for brands. In this market research Myanmar report we survey theContinue…
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Myanmar E-Commerce in 2026: Who Is Winning the Race (and Who Just Left the Field)
In April 2026, one of the biggest names in Myanmar online shopping quietly switched off the lights. Shop.com.mm, the Alibaba-backed platform once expected to dominate, closed its doors. When a giant leaves, everyone else inherits its customers, and the scramble to win them is exactly the kind of moment where market research earns its keep.Continue…
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SWOT Analysis in Myanmar: Examples, Free Template, and How to Run Competitor Analysis
Your competitors in Myanmar aren’t standing still, and in a market this fast and this hard to read, the businesses that win are usually the ones that understand their own position most honestly. A SWOT analysis is the simplest, most durable tool for doing exactly that. It forces four uncomfortable, useful questions: what are weContinue…
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What’s in Myanmar’s Cup: A Field Note on Beverage Habits in 2026
Pull up a low wooden stool. Order tea by making a kiss-kiss noise to the waiter. You are now doing market research in Myanmar the right way. Myanmar’s beverage culture is one of the most underrated in Southeast Asia. It is also one of the most useful windows into the country’s consumer behavior, because inContinue…
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Inside Myanmar’s E-Commerce Boom: What Online Shopping Actually Looks Like in 2026
Here is a fact about Myanmar e-commerce that breaks regional brand teams’ brains. The country has somewhere between four and five billion US dollars of online shopping activity. It has 19 million people walking around with an active KBZPay wallet in their pocket. And the single most important e-commerce platform in the country, by aContinue…
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Where Research in Myanmar Goes Wrong
Most of the worst decisions we have watched brands make in Myanmar were made with research on the table. That is the uncomfortable part of this business. Bad market research in Myanmar is not the absence of data. It is the presence of confident, polished, technically valid looking data that turns out to have beenContinue…
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Consumer Behavior in Myanmar: Digital Trends and Market Insights 2026
Consumer behavior in Myanmar in 2026 reflects rapidly evolving preferences shaped by digital adoption, generational change, and economic pressure. Understanding what actually drives purchase decisions in this market unlocks insights that uniform regional strategies consistently miss. For brands operating in Yangon, Mandalay, and beyond, getting the consumer read right is the difference between guessing andContinue…
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Market Research in Myanmar: A Practical Guide for 2026
Market research in Myanmar is not a translated version of market research anywhere else. The data environment is thinner. The consumer is more digitally concentrated. The informal economy is larger. The language carries nuance that flattens in translation, and the distance between Yangon and the rest of the country is wider than any map suggests.Continue…
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Consumer Research in Myanmar: How Brands Decode What Drives Purchase
Consumer research is how global and Myanmar brands understand what actually drives purchase decisions in one of Southeast Asia’s most distinctive and least documented markets. As a specialist consumer research firm based in Yangon, Magnify Plus Research (MPR) designs qualitative and quantitative studies that move past surface level numbers, surfacing the motivations, preferences, and behaviorsContinue…