Publications & News
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The Myanmar Insurance Market in 2026: A Consumer’s Guide to a Fragile but Functioning Sector
A Magnify Plus Research (MPR) Market Brief Based on Secondary Research Executive Summary Key Findings 1. The market is small, data-constrained, and difficult to measure. The most defensible publicly available industry-wide gross written premium (GWP) figure identified in this review is approximately MMK 80.8 billion (about US$70 million) for FY2016–17. Comprehensive, recent industry-wide GWP figuresContinue…
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Unlocking the Full Potential of Your Insights: Introducing MPR Professional Services
We’ve always believed the same thing about market research: the technology and the data matter, but the value comes from what a capable team does with them. The best decisions in Myanmar aren’t made by the companies with the most data — they’re made by the ones who turn that data into clear, confident action. That’s whyContinue…
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The World Cup Market in Myanmar: How Football Fans Connect — and What Brands Can Learn
For a few weeks every four years, football reorganises daily life in Myanmar. Sleep schedules bend around late-night kickoffs, tea shops fill past midnight, and a country with deep football roots tunes in to the biggest sporting event on earth. With the 2026 World Cup now underway, there’s a window of intense, emotional, shareable attentionContinue…
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Building Trust in Market Research: Why Data Integrity Matters More Than Ever
Every major decision a brand makes in Myanmar rests on data it cannot personally verify. You didn’t knock on the doors or make the calls — you’re trusting that someone did, properly, and reported it honestly. That trust is the entire product of a research firm. And in an era when a convincing-looking chart canContinue…
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Qualitative vs Quantitative Market Research in Myanmar: How to Choose
“Should we do qualitative or quantitative research?” is one of the most common questions we hear — and it’s usually the wrong question. The better one is: what decision are you trying to make? Qualitative and quantitative research answer fundamentally different questions, and choosing well in a market as challenging as Myanmar can be the difference betweenContinue…
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Market Research Data That Drives Sales and Marketing in Myanmar
Most companies operating in Myanmar don’t have a data shortage — they have a decision shortage. Numbers sit in a deck, a quarter goes by, and the sales and marketing teams keep targeting on instinct. The value of market research isn’t the report; it’s the decisions the report makes possible. This article is about closing that gap:Continue…
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Will Your Customers Still Trust You After a Rebrand? What Consumer Perception Research Reveals
A brand is not just a product. It is the symbol customers attach their trust to, and in a competitive market that trust is one of the most valuable assets a business owns. So when a company decides to change its name, reposition, or rebrand, it is not simply swapping out a logo. It isContinue…
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Myanmar E-Commerce: Market Overview and Competitor Analysis
Myanmar’s online retail market is growing rapidly (≈13% CAGR through 2027) as internet penetration (≈44%, ~24 M users) and mobile usage climb. Facebook is the dominant social channel (≈15 M users, 85% of internet traffic), so social listening (monitoring customer sentiment on social media) is crucial for brands. In this market research Myanmar report we survey theContinue…
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Myanmar E-Commerce in 2026: Who Is Winning the Race (and Who Just Left the Field)
In April 2026, one of the biggest names in Myanmar online shopping quietly switched off the lights. Shop.com.mm, the Alibaba-backed platform once expected to dominate, closed its doors. When a giant leaves, everyone else inherits its customers, and the scramble to win them is exactly the kind of moment where market research earns its keep.Continue…