The current economic climate marked by a recession and high inflation, has posed significant challenges for small and medium-sized enterprises. However, research suggests that this may be an opportune time for SMEs to invest in their brand health as a means of driving growth and resilience (Drewniak & Karaszewski, 2016). During recessions, consumers typically becomeContinue…

INTRODUCTION The recent flooding in Myanmar began in the first week of September, primarily triggered by heavy monsoon rains and the remnants of Typhoon Yagi. Central Myanmar has been the most affected, with regions such as Nay Pyi Taw, Bago, Kayah, Kayin, Magway, Mandalay, Mon, and eastern and southern Shan experiencing severe flooding. The floodsContinue…